Guerrilla Distribution for B2B SaaS

Marketing is rigged.
Rig it back.

Unconventional. Invisible. Everywhere. Whispered presence from every corner of the web. Zero risk. Inevitable success.

Tell Us Your Distribution Problem See How It Works

You're spending more to reach buyers who trust you less.

CPMs are up. Click-through is down. Your buyers have ad blockers, spam filters, and a deep distrust of anything that looks like marketing.

But they still ask colleagues in Slack. They still check G2. They still search Reddit before a demo. They still ask ChatGPT who the best vendors are.

The channels that drive pipeline are the ones you can't buy placements in. That's where we operate.

What We Do

Six channels. All earned. None obvious.

Every operation is designed to put your name where it matters — in the places buyers check before they ever fill out a demo form.

G2 · Capterra · TrustRadius

Review Site Dominance

We build a steady stream of verified reviews from real users, optimize your profile for category keywords, and get you onto the shortlists buyers pull before they talk to sales.

Outcome
Top 3 in category
Timeline
60–90 days

Slack · Discord · WhatsApp Groups

Community Infiltration

Closed communities are where real recommendations happen. We earn presence in the private groups your ICP trusts — as helpful participants, not promoters.

Outcome
Organic mentions
Timeline
30–60 days

Reddit · Quora · Stack Overflow

Search-Layer Seeding

When someone searches "[your category] recommendations," we make sure your name is the upvoted, credible answer — with authentic context, not astroturfing.

Outcome
Top answers owned
Timeline
45–90 days

ChatGPT · Claude · Gemini · Perplexity

LLM Recommendation Engineering

AI assistants are the new search engines. We shape the training signals, citations, and web presence so LLMs recommend you by name when buyers ask.

Outcome
Named in AI answers
Timeline
90–180 days

Social · Syndication · Dark Funnel

AI Content Weapons

Not blog posts. Not thought leadership. We build assets designed to travel — comparison pages, tear-downs, and tools that generate backlinks and mentions on autopilot.

Outcome
Compounding traffic
Timeline
30–60 days

Your Call

Custom Operations

You know a side entrance we haven't listed. A niche forum, an industry association, a creator network. Tell us where your buyers congregate and we'll build the op.

Outcome
Scoped to your goal
Timeline
Varies

How It Works

Three phases. Clear milestones. No mystery.

Every engagement follows the same structure. You'll know exactly what's happening, where, and what to measure.

Phase 01 Week 1–2

Map the Terrain

We audit where your buyers actually go before they buy — not where you think they go. We map competitor presence, identify gaps, and build a channel-by-channel attack plan.

You Get
  • Buyer journey audit across 15+ channels
  • Competitor presence map
  • Prioritized channel playbook
  • KPI targets per channel
Phase 02 Week 3–10

Deploy Operations

We execute across all prioritized channels simultaneously. Reviews go live. Community presence builds. Reddit answers surface. LLM signals strengthen. You see activity weekly.

You Get
  • Weekly ops report with live links
  • Channel-level engagement metrics
  • Sentiment and mention tracking
  • Mid-flight optimization calls
Phase 03 Week 10+

Measure and Compound

We tie channel activity back to pipeline. Which channels are creating sourced opps? Which are accelerating existing deals? We double down on what's working and cut what isn't.

You Get
  • Pipeline attribution by channel
  • Cost-per-influenced-opp analysis
  • Scaling recommendations
  • Quarterly strategy refresh

Results

The numbers nobody can trace back to an ad.

Aggregate results across 140+ operations for B2B SaaS companies (Series A through C).

3.2×
Pipeline Influenced
Average lift in sourced pipeline within 90 days
67%
Deals Mention Us
Of closed-won deals cite a guerrilla channel in buyer journey
98%
Client Retention
Re-engage after first operation completes
41%
Lower CAC
Average reduction vs. paid-only acquisition
"We went from page 3 on G2 to #2 in our category in 8 weeks. Our AEs started hearing 'I saw you on G2' in every discovery call."

VP Growth — Series B DevTools (45 employees)

"Our competitors are spending $400K/month on paid. We're spending a fraction and generating more inbound from channels they don't even monitor."

CEO — Series A Data Infrastructure (28 employees)

Is This For You

We're selective. Here's who we work with.

We take on 4–6 new clients per quarter. If you fit, we move fast. If you don't, we'll tell you.

Good Fit

  • B2B SaaS, Series A through C
  • Product that users genuinely like (we amplify, not fabricate)
  • Comfortable with unconventional channels
  • Founder or growth leader who owns the budget
  • Minimum 3-month engagement commitment

Not a Fit

  • Pre-product or pre-PMF companies
  • Need results in under 30 days
  • Want to approve every post and comment
  • Looking for a content marketing agency
  • Need a detailed ROI model before starting

Tell us where your buyers aren't finding you.

No dropdown menus. No service selection. Just tell us what you're trying to solve and we'll tell you if we can help — usually within 24 hours.

What Happens Next

  • We review your message within 24 hours
  • If there's a fit, we schedule a 30-min terrain mapping call
  • You get a channel playbook and proposal within a week
  • No NDAs, no 12-slide decks, no committees

No spam. No newsletter signup. Just a human reply.